A patient’s relationship with their healthcare is intimate and without secrets. It is, literally, a hands-on affair. For this relationship to be successful, trust on both sides is mandatory. Good relationships mean consumers live healthier and happier lives. But they often don’t blossom the way they should.
With the proliferation of channels for making appointments, asking questions, and virtual care of ever-increasing types, consumers can feel lost within these massive, siloed institutions. Critical information is often provided without context, inducing unnecessary stress and worry.
At aha!, we bring understanding, simplicity, and empathy to healthcare.